SEO stands for Search Engine Optimisation. As an umbrella term, it includes all the necessary actions businesses take to enhance their website visibility. When you implement SEO, you basically show search engines that your content is the best result for the topic somebody has searched. This is because all search engines have the same goal: to show the best and most relevant results to their users. The more your pages are shown on search results, the more chances you have to grab the attention of viewers and attract customers to your business. In order to evaluate different sites, search engines such as Google and Bing use bots to crawl pages on the web, go from site to site, collect information about those pages and index them. Next, algorithms analyse pages in the index, with regards to hundreds of ranking features or signals, to determine the order pages should appear in the search results for a given query. The search algorithms are planned to surface relevant and authoritative pages so that they can provide a good search engine experience for users. Our SEO team optimises your site and content with these factors in mind and help your pages rank higher in the search results. Team-X SEO offers on-page and off-page SEO services because we know that one cannot produce real results without the other.

1. On-Page SEO

On-page SEO, by and large, covers all the aspects that involve optimising the actual web pages for search and technical aspects. Optimising your website in a way that enables search engines to easily crawl your website is called technical SEO. When businesses first start creating a new website, they usually neglect SEO. But, that’s where it all starts. You want a structure that makes sense from a search standpoint which is also easily navigable. It’s important to put all parts of your website into consideration and pay attention to how they associate with SEO. For instance, if your website has a long load speed or a million redirects, it might be losing significant traffic. Having enough information on the areas that make up technical SEO can prevent any harm to your website.

When tackling on-page SEO, the following factors must be considered:

• Content
• Keyword Selection
• Design
• Website Structure
• Internal Link Optimisation
• Meta Tags
• Usability & Friendliness
• Indexability
• Image Optimisation
• Site Speed
• Optimisation of HTML, CSS and JS files

2. Off-Page SEO

Off-page SEO is just as simple to understand as on-page SEO. All the techniques that are employed outside of your website to increase its visibility in SERPs (Search Engine Result Pages) are called off-page SEO.

One of the major practices of off-page SEO is link building, which is associated with building high-quality and relevant backlinks. Some link building tactics are:

• Social Bookmarking
• Blog & Forum Commenting
• Content Marketing
• Social Media
• Guest Posts
• Infographics

It is crucial to build backlinks to improve the ranking of a page or even your website. But why? If you’re building high-quality and relevant backlinks, it is a signal to search engines that your website is reliable and valuable. But sometimes link building is not implemented according to White Hat SEO and a lot of problems may arise such as submitting articles to low-quality sites. If you implement these methods, you will gain lots of benefits from link building. You can bring more traffic to your website, increase your domain and page authority, increase your brand’s visibility, increase your company’s industry relevance, and become a more trustworthy source of information.

3. Local SEO

Almost half of the searches on Google are for gaining local information and it can be substantially more important for small businesses. If emerging small businesses fail to develop websites compatible with local needs, they may incur heavy losses. Local SEO does not only include getting listed in local directories but has some other facets, too:

• Activating your Google My Business account
• Adding local pages to your website
• Making the most out of social media with a focus on a local audience

Search rankings differ based on location. As a result, you need to improve your website optimisation to obtain better local search rankings. Think about what kind of searches you use when trying to find a local business. You make a combination of your keyword plus the geo-targeted words like: “restaurant in Brisbane”, “gas station near me”.

To make your business visible on a local scale, it’s necessary to implement local search strategies. Most often, businesses believe that local SEO is getting listed on a number of different search directories. While that’s important, it’s not the only part of local SEO, nor is it what you should aim for.

• Team-X SEO opens the flood gates of organic traffic to your website so you can grow your revenue.
• We send you a report with your ranking update to keep you informed and up to date with any changes to your rankings on a regular basis. Pure transparency at work is what you will enjoy when working with us.
• At Team-X, we strongly believe in transparency. Our final end is the improvement of your website along with the betterment of its ranking in search results.
• By employing tested strategies, we give this chance to your business to be in the spotlight of Google searches.

Two main differences between SEO (Search Engine Optimisation) and PPC (Pay Per Click) are:

SEO is a widely-known online marketing strategy that is used to make brands more popular, build targeted traffic, and promote your organisation’s performance in the search results of Google, Yahoo, Bing, and other search engines. These are the items that all online businesses are in favour of. Although the benefits of good SEO are obvious, the cost of accomplishing an SEO strategy can depend on the company objectives and the type of strategy being implemented. No matter what your budget is, the costs associated with promoting SEO should be viewed as an investment for your business, and with any investment, you should be concerned with building the best possible ROI.

• Before you sign any dotted line with any digital agencies, carefully contemplate and document what you want to accomplish with your SEO strategy. Nothing is more important than being realistic with your goals, which will help you determine how much budget you will allocate to SEO investment. For example, if your goal is to increase sales by 15 percent, estimate how much you are willing to pay for that result and how that will affect your budgeting and marketing options in the future. Generally, the loftier the goal, the more expensive it can be to accomplish.

SEO is one of the great investments you can make in your business in the modern marketing world. The amount of money you spend gains value for your online business over time and remains in your account. Similarly, by investing in SEO, your website gets more and more valuable and it will continue to accrue over time. Here are 5 reasons why you shouldn’t hesitate to start investing in SEO now:

• 1. SEO works

  Google processes 4.1 billion searches per day (end of 2020). With that kind of search volume, there’s no doubt that ranking in Google’s search results provides a great chance to drive more traffic to your business’s website. This is of high importance because traffic turns to lead and lead changes into sales. By investing in SEO and raising your rankings on Google you’ll send more traffic to your website which can generate more leads and sales for your business.

• 2. It helps your business grow

  The days when people needed to wait until they got home and in front of a computer to look something up online are all gone. Mobile searches now are going beyond desktop searches, which means more people than ever are doing research on the go. This is a good piece of news for small businesses because it means that people are searching for things at the exact time they need them and are ready to make an online purchase. For example, imagine someone is on a business trip in your local area. They are walking around town when they crave a light snack. All this person has to do is type “restaurants near me” with their mobile browser and they’ll find all the local results. That means not only can people see those restaurants online, but they may also visit them on foot in real-time. By investing in local SEO, you’re putting your business in the exposure of people who are searching for your business.

• 3. It boosts your business credibility

  What do you usually do while you’re considering making a purchase online or in-store? What most people say is research. Most web users — as high as 80% in some studies — ignore paid ads and focus solely on organic search results. That means when someone is doing research for a product or service, they are much more likely to be pre-sold on your business if you appear on top of Google’s organic search results. Moreover, in order for you to get a high ranking, your website must have suitable content, which will help drive sales once someone enters your site. Having a high-ranking website means that Google and other search engines have found relativity between your site content and search queries. This builds trust and authority for your business and gives users a positive feeling towards your business before they even start searching around your site.

• 4. The results are more stable

  Getting on top of the Google SERPs (Search Engine Result Pages) is a hard process and it needs time and a meticulous plan. However, a dramatic Google ranking drop is not that easy. So, the results from SEO are not temporary and link building is far more stable than PPC and other ads.

Although it is hard to predict, we’ll say that you can gradually start to see the effects of a fully-fledged SEO strategy within 6 months. You may see results sooner than that (some website owners claim to see results in as little as two weeks), or the process could take more than a year. If you prioritise speed over sustainability, those tactics will end up hurting you in the long run. Google is automatically suspicious of any website that has a sudden increase in ranking, and black hat tactics are to blame. You should note that there are several determining factors that can lead to better or worse results. The time it takes before seeing significant results varies depending on things like the age and authority of your site, any penalties hindering your ranking and whether you’re aiming for long or short-term results.

Our consultants are ready to deliver you the reports regularly. Transparency is the necessity of our work. That’s why before we sign any contract, we provide our clients with a full detailed schedule and plan on what we are going to implement in order to help their website grow. Once the campaign is launched, you will get monthly feedbacks updating you on the results.

Backlinks (also known as “inbound links”, “incoming links” or “one-way links”) are links from one website to a page on another website. A high number of backlinks to a specific page tend to bring high search engine rankings. Backlinks are like votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”. So, the more of these “votes” you have, the better rank you will get on Google and other search engines.

Keywords are:

• Words and phrases that identify what people are searching for
• Words and phrases that describe the topics you write about. Ideally speaking, these keywords are the same, bridging the gap between your content and your audience, and helping them to find it. Keyword research is the practice of finding the terms that people enter into search engines so you can use them for web pages, content creation, and marketing. There are dozens of keyword research tools that can help you analyse other aspects of your website’s performance.

It is unwise to target 1 keyword, even if you have a very small budget. Moreover, ranking for just 1 keyword won’t attract enough visitors. Undoubtedly, there are a few exceptions to this general rule. For some terms, the search volume is huge, but invariably for these terms, there is a severe competition to rank well, and getting the top positions for your site, is very difficult. You shouldn’t target lots and lots of keywords. The more keywords you target, the fewer resources you can assign to work on each of them, and the harder it becomes to rank well for any of them. While you do ultimately want to rank for many keywords, to start off, you need to be focused and realistic, especially if you don’t have a big budget for SEO or lots of time available to create content and promote your site.

The exact number will depend on your budget and your timeframe for results. We, as a fully professional SEO agency, will suggest some keywords for starters. The number of keywords is thoroughly related to your business and your competitors’ SEO status. Moreover, targeting some specific keywords will not only increase the visibility of a certain page but will also lead to the visibility of the whole website.

There are essentially two ways to build quality links for your website: internal link building and external link building. Obtaining external links is harder because they come from other websites. Starting with internal linking is easy because it’s totally under your control. All you need to do is dedicating a little time and careful planning to increase the use of internal links and boost SEO for your business. Deep linking refers to the process of linking to pages other than just your homepage or contact page. Every page on your website should be reachable from at least one text link. Increase your internal links by linking to relevant blog posts and product pages rather than just directing visitors to your homepage. Maintaining a blog helps increase internal links by providing more opportunities for you to link back to specific products or other internal pages. Don’t forget to link from social media platforms as well. To gain external links, the best strategy is to create excellent site content. It can be helpful if you make a connection with other bloggers and influencers and ask them to leave comments about your site. Never rely on black Hat SEO tricks like paying for links. These may backfire because the links come from spammy websites.

The role of local SEO in your business success is undeniable because it provides a good opportunity for you to be known in your local area and neighborhood. The more people have access to you, the more your business grows. Some more advantages of local SEO:

• It improves your ranking
• It increases your traffic and sales
• SEO helps you build authority

Black hat SEO is an unethical practice against search engine guidelines, used to get a site ranking higher in search results in a shorter period of time. These tactics often lead to a penalty from search engines. Black Hat techniques include keyword stuffing, cloaking, and using private link networks. Search engine algorithms have gotten more sophisticated and smarter over time, which is why you should avoid black hat SEO at all costs. White hat SEO is a safer method of doing search engine optimisation. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO includes creating quality content and a better overall user experience for people visiting your site. You don’t need to worry about anything in our company because we perform only ethical SEO services and our major concern is to steer away from black hat and outdated online marketing tactics.

Actually, it is almost impossible to succeed in SEO without being updated with the latest algorithm changes. Google updates its search engine algorithm several times each year. With this in mind, we plan a practical SEO strategy for our clients. This means algorithm updates won’t affect your SEO campaign objectives.

It’s not unexpected if you have a slight fluctuation. The search rankings are constantly changing as the websites around you work on their SEO (either intentionally or unintentionally). As your page ranking gets closer to the top, you may see that these fluctuations intend to reduce

If you haven’t reached to a top ranking in search results yet, don’t worry. You still have an opportunity to grow your business. By investing in a sound SEO strategy and using smart tactics, you may be able to start outranking your competition and drive more traffic to your website. Ranking #1 in Google SERPs is a constant race to the finish line, and each business that has a solid SEO plan will pass that line.

Sort of. First, we conduct detailed keyword research and analysis to determine the best set of keyword phrases that are relevant to your business site. Then, we determine them according to different factors which will improve your online ranking (such as search volume, difficulty, competition, CPC, etc.). Afterwards, we consider the phrases and words that you have in mind. And finally, based on your goals and wishes, we will choose the most suitable keywords to help you achieve your business objectives.