In this day and age, owning a business will require you to have a good understanding of the internet and online marketing. Whether you like it or not, the world is becoming more technological, and in order to stay relevant, you must invest in the digital world. As a business owner having a website is crucial for giving you the ability to compete with businesses on a larger scale and reaching a bigger number of people and potential customers. To most people, having a website is just creating and designing web pages or landing pages, but what they don’t know is there is a lot more that goes into it, and there are things behind the scene that most people are not even aware of. So, web design has become an integral part of any business that wishes to thrive online and get more exposure.
To have a website that truly lives up to its potential, you must consider SEO (Search Engine Optimisation) and content marketing. There are websites that offer a platform for people to build their own site, but even those require some sort of knowledge in web design. Another drawback of using these websites is that you don’t get the full range of services such as graphic design, SEO, content creation and networking that professional web design companies offer. It’s tempting to cut corners to save up money, but some things are too important to neglect. Here we discuss five reasons you should consider hiring a professional web design company to help you have a strong presence in the online world.
Having a professional look
Many of us like saying, “don’t judge a book by its cover”, but the truth is most of us do this on a daily basis. The product with a better-looking packaging will look more appealing and will attract more customers. This also applies to websites, and a poorly designed website will lead to a higher bounce rate and low conversion rates. To avoid this, we recommend hiring professional web designers. Your website should be aesthetically pleasing if you want to compete with your rivals.
Let’s compare these two websites. The first website has too many images and a crazy colour palette, while the second website has one nice background image and uses colours that reflect their brand and business, which is selling plants. Another big difference we can see is in the text and the fonts that are used. In the first site, there are too many words all over the place with no harmony or coherence between them. On the other hand, the second website has nice fonts and structured text sizes. They are also making great use of white space to focus the user’s attention on the important elements. If you have an important CTA or maybe a purchase button, you don’t want the users to get distracted by other things.
It saves you time
You have probably heard the saying “time is money”, which basically means that our time is so valuable that it equals money. As a business owner busy with so many tasks, you will have little to no time left to design a website, let alone spend months trying to learn how to do it. A professional team of web designers can handle the hefty task of making a well-designed website and give you the time you need to take care of your business.
Websites made by professionals are also optimised and delivered to you within a set timeframe. Hiring a web design company also helps reduce your maintenance needs, as they thoroughly test websites before publishing them. As a result, you won’t have to worry about your site crashing or having major downtimes, as this can leave a bad impression on visitors and push them toward your competitors. This becomes especially important for online stores and eCommerce websites as any website crash or downtime can result in a direct loss of sales. You may think you are saving money but trying to make a website by yourself, but hiring a professional team will pay off for you in the long run.
Improved SEO performance
If you haven’t heard about SEO, don’t be confused, it stands for search engine optimisation, and it is the process of optimising websites for search engines. Through the practices of SEO, you prepare your site for getting crawled and indexed as well as ranking high on different search engines. Search engine optimisation is a long and continuous process, so it is very important that you start it correctly. Hiring a professional web design company ensures that your website has the right foundation and structure in place for proper optimisation. For example, being over the top with your CSS and JavaScript can have a negative effect on SEO, and these are things that only an experienced and knowledgeable designer would know.
But how does all this help drive traffic to your website? Well, as your site’s ranking starts to improve, it will show up higher in the search results for your target keywords and phrases. Let’s say you have a business that sells makeup products, and one of your pages displays your oil-free eye makeup removing products. If this page gets a high ranking on Google, for example, people searching for this product will see your website on the first page of Google search results, and your site’s traffic will increase. Research has shown that more than half of clicks go to the top 3 Google search results, and that is why having a high ranking on Google can be a game-changer for your website.
Professionals know what’s necessary
There are certain qualities and elements that a website should have if we want to present it to potential customers. First, it has to be responsive since many people use their mobile devices to surf the internet. You don’t want to have a website that doesn’t look good on the phone and turns people away. Also, you need to have a valid SSL certificate as this tells users that your site is secure. Some other things that professionals will implement are proper usage of pages and section breaks, good placement of CTAs, optimising files and images, and a well-designed navigation system. Web design companies are aware of the latest trends and can make your website be as relevant as possible to the current time. A good designer will analyse the latest trends and see if they fit within your design.
Conclusion
There are many more benefits we can talk about when it comes to hiring a team of professionals to take care of your website. But I feel that the points mentioned above are convincing enough to make you take another look at how you are handling your business’s website. If your goal is to dominate the industry you are in, then one of the things you should definitely do is invest in your website and online presence. The way the world is going, more and more people are turning to looking for their needs online and ignoring this can leave you eating the dust of your competitors. Hiring a professional team of web designers can give you the edge you need to stand out in your niche and industry.
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