Products are the most significant aspect of any online store. Having said that, many SEOs overlook the need to optimize product pages. They prefer to focus on category sections and either ignore product pages or just copy and paste manufacturer-supplied product descriptions—a big mistake. If you do the same, you may miss the opportunity to appear in organic search results and attract free traffic to your shop. We’ve compiled a list of 6 simple product page SEO tips to help you rank higher in Google search results and improve sales.
1. Include long-tail keywords in the product page description.
When developing an SEO strategy, the first thing to consider is keywords. However, there are a few peculiarities to consider while selecting the proper keywords. For example, even if you are primarily interested in short commercial keywords, you should also explore long-tail searches. Long-tail keywords may have lower search numbers, but they are more precise and have greater click-through rates. However, long-tail search searches include greater buying intent. For example, if someone searches for “iPhone 12 256 GB Rose Gold” rather than just “iPhone,” they are most likely ready to buy.
You may do keyword research using professional tools like Semrush, Moz, Ahrefs, or SE Ranking.
These tools are intended to give keyword ideas and assist you in selecting the right searches. When you enter your primary term into the keyword explorer, you’ll be presented with similar long-tail inquiries with lower search volumes. Find long-tail keywords for your product page description using SEO tools. Incorporate such keywords into your product page description to guarantee your website appears in search engine results for them. If you’re new to search engine optimization, check out Ahrefs’ beginner’s approach to keyword research.
2. Make use of the standard product page structure.
Because most successful shops utilize the same product page, most online buyers have clear expectations of how product pages should look.
Product page structure may directly impact product page conversion rate and SEO in the long term. The following items may be found from the top left corner to the bottom right corner:
- Images of products, movies, or a carousel
- Product name, price, and availability data
- Purchase button and purchasing alternatives
- Full product description, reviews, and certifications
- Shipping details and delivery alternatives
- Items for cross-selling and recommendations
A good structure is essential for e-commerce product page SEO. Clients who arrive on a website and do not see these recognizable aspects are likely to leave due to a lack of trust or knowledge. Unusual product page structure may drive people away from your store and harm your SEO. But we’re not just talking about a lost transaction. Because bounce rate is a ranking issue, the more people who leave your website without clicking through, the worse it seems to Google.
3. Pay close attention to the meta titles.
Customers view meta titles first when they begin searching for a product on Google. Whether or whether they click on your result is frequently determined by that short bit of text.
Create a concise and exact meta title to improve the visibility of your product page in search results. Some goods will now have almost identical meta names while being offered by various shops. This implies you should come up with a technique to draw attention to your title while still employing the same amount of content. Here are some pointers for creating an effective product page meta title:
- Each product should have its own extended name.
- In the title, include your target keyword.
- Keep titles to a maximum of 60 characters.
- Avoid using abbreviations.
- If applicable, use commercial LSI words such as buy, cheap, and delivery.
Another useful strategy to follow when developing product page titles is to use common title logic. Product identification comes first, for example, “Men’s shoes.” Following that are the identifying aspects – brand, model, and colour. Sticking to this process increases your chances of matching long-tail searches.
4. Improve the meta description of the product page
A meta description is a piece of text that appears right below the meta title. Although it has no direct impact on your product page rankings, it does have an impact on your click-through rate. In turn, the click-through rate is a significant ranking component; therefore, you should continually try to improve it. Depending on the meta description, customers may decide to click – or not click on your result. Google can now just take your standard product description and use it for meta; however, these few sentences taken out of context may not always appear appealing. That is why it is always preferable to create a fresh meta description. The meta description has a direct impact on the click-through rate of your website in search results. The suggested meta description length is 160 characters, but you should check Google’s rules for any changes. Include your target keywords in the description as well; they will be emphasized in bold, making your description more appealing. You may also use persuasive terms like “sale,” “discounts,” “same-day delivery,” and so on.
5. Use product videos and optimize product images
Product images are a significant buying factor for the majority of buyers. That is why you should only upload high-quality product photographs from various angles. Make sure your pictures load quickly (one of the most important SEO performance indicators) and include alt-text with your target keywords. Consider including product videos as well. Videos not only convey the content more effectively, but they also encourage viewers to stay on the website longer. Given the importance of interaction and session length as ranking variables, you may want to prioritize videos in the carousel.
6. Create a brief and detailed description of your product.
When creating a product description, it’s a good idea to have two variations. A brief description will appear as soon as a visitor lands on the product page. Furthermore, it may be used as a product description in categories. When most buyers land on a website, they aren’t ready to read a lengthy product description. That is why it is best to offer a brief description initially. After a visitor is familiar with the major features of a product, the full description is usually placed below the brief version and opens with a button click. Remember to keep your description distinctive and incorporate both short and long-tail keywords. The whole description should be between 305 and 400 words long.