Are you constantly wondering how you can get more customers to come to your salon? Have you tried a few marketing techniques for beauty salons but have not seen the results you were looking for? Have you tried using some of the marketing strategies that your competitors are using? The beauty salon marketing niche is a crowded and noisy area because there are many people active in it. It becomes more challenging to stand out and get results.
To succeed, you must use techniques that your competition isn’t paying attention to and beat them in the areas that they are lacking. However, most salons can only afford to budget a small percentage of their annual earnings for marketing purposes. It’s vital to either try increasing this number or use the budget you have available efficiently to get the most out of it. Here are 7 marketing techniques for beauty salons that can actually help you attract new clients to your business.
Update your GMB profile
When people are searching for salons close to them, they usually search something like “salons near me” or “salons in…”, and this makes it important for your Google My Business profile to show up on search results. When potential clients search for your business near them, they will get your opening hours, address, telephone number, reviews, etc. All this information will appear either on top or to the right of Google search results, depending on what device they use to browse the web. Ensure your contact information is up to date, and add your most requested products or services to your GMB profile.
Another effective change you can make to your GMB profile is adding customer reviews. Ask your happy customers to leave a positive review. You can follow up on this through SMS or email as well. These 5-star reviews can give you great social proof and help attract more clients to your business.
Create or update your website
Your salon’s website is one of the first places people go when they look up your business on the internet. As someone working in the beauty industry, you understand how important looks and first impressions are. So, if your website looks old or has a lousy design, people will be less likely to trust your business. But you don’t want your website just to look good because it should be functional as well. Your website should be able to help with getting you clients, assist you with your bookings and sell your products and services. A well-designed website has the potential to grow your business. You can either have a web agency create your website or make one yourself using an online site builder.
Have an online booking system
Did you know that one in every three people prefers to book their appointments online? Especially if you ask people in their 20s or 30s, a good percentage of them will tell you that they book their appointments online. However, there are still many salons that spend hours manually managing their appointments. If you are one of those people who still hasn’t automated their booking process, then you must change this ASAP. Having an online booking system helps automate this part of your business and makes it easier for you to grow your salon business. If you don’t have a custom-built system, you can use platforms such as Vagaro, Fresha, Mangomint and GlossGenius. Thease platforms can act as a greate marketing techniques for beauty salons, and drive more customers tward you.
Have an SEO strategy for your website
Search engine optimisation or SEO is the pillar of any successful marketing campaign. It will help your website rank higher for related search results to your services and products. Your salon’s website will rank higher in Google SERPs by incorporating the right keywords into your content. It is important to know that most people don’t scroll past the first page of search results, so your goal must be to get your website on the first page. You can find the right keywords for your business by researching available online tools and developing a plan and strategy to incorporate them into your content. You can generate more content by having an active blog.
Another very effective way to improve your site’s SEO is by creating quality and relevant backlinks. Having other sites linking to your website increases your credibility and improves your ranking. If you are not comfortable doing all this yourself, you can try hiring an SEO agency to manage all your SEO needs for you.
Work with known influencers
Given that a high percentage of customers say that word-of-mouth affects their actions, it’s safe to say that influencer marketing can be a very effective strategy for salons looking to attract new clients to their business. You will get access to thousands of potential customers through influencer marketing and have your brand associated with respected and known figures.
Influencer marketing has become such a big part of marketing techniques for beauty salons in Australian businesses. This has led the Australia government to work on guidelines for influencer marketing . Influencer marketing is popular in many different business sectors, but it is especially important in the beauty niche since many purchases depend upon peer reviews. It can be challenging to reach out to some influencers, but with a good outreach strategy, it will become easier to identify the ones that can help your business and brand. It’s also important to check the return on investment for the influencers you are interested in working with and find out if the other businesses that have worked with them have had any success.
One of the challenges that beauty salons face is building a group of loyal clients that keep coming back. Offering an incentive can be a great way to set your salon apart in an already competitive market. There are many beauty salons in Australia, so brand loyalty will have a very strong effect on whether people choose your salon for their beauty needs or choose others. Many customers put value on familiarity, so if you manage to get them to like your business, they will most likely keep coming back. Many people will feel more tempted to book an appointment if there is some sort of a discount offered, so this should definitely be something that you incorporate in your campaigns.