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When we search for stuff on Google, we only see headlines on the search engine result page. So, SEO headlines, without a doubt, are the first strategy that any website should focus on in order to drive more traffic toward their content. On average, 6 out of 10 users judge an article by its headline before clicking on it. It is an obvious fact that there is a direct connection between an article and the value it promises through an interesting and catchy headline. When the search engine result appears on the desktop, it only takes 2 seconds for the user to decide which site to choose as a source. What do you think affects the choice of a website as a source and in search results in these two crucial seconds? In this article, we want to answer that question while providing you with some of the best strategies to approach headlines in SEO.

SEO headlines importance

The first and most important step for content creators is choosing the sort of headlines that rank on SERP—writing the best content without a good title that is intriguing to the readers. A headline is the only shot you can take on the web to get people to click on your links and attract potential readers.

That’s why headlines in SEO are crucial because they help you get more audience and ultimately increase conversion rate. It is vital to write attention-grabbing headlines because they can have an effect on readability, searchability and virality.

Understand your audience

In SEO, understanding your target audience is key to your online success. If somehow you have figured out a way to understand them and their needs, then they will reward you in return as well.

Headlines in SEO should always answer your audience’s questions. And that’s only achieved when you have a complete understanding about their needs and interests when writing your headlines. With a headline that promises all they want and actually carries the desired value they’re after, you will end up with a loyal audience that will stick around to read your content.

Use keywords in SEO headlines

The best SEO headlines have two purposes: they should attract readers and work well with search engines. To make sure you keep both the readers and search engines satisfied, you must include an appropriate target keyword that users are searching for in your headline to boost SEO and your rank in SERP. Keep in mind that you shouldn’t use the same keywords for more than one page.

Cut to the chase

Get straight to the point. It is a blog post, and readers want direct and simple answers to their queries. Content creators should take advantage of the power of headlines and deliver the most interesting and attention-grabbing title that also promises value and great information. Let them know what they’re going to find if they continue reading the piece.

Use how-to headlines

How-to articles are instructive content that teaches interested people to do something such as how to build a wooden chair or how to fix electronics step by step. An excellent how-to article covers all the steps from start to finish, no matter how small or easy they are. It doesn’t matter if you’re a seasoned blogger or a casual writer; anyone with basic information about a particular topic can write a how-to blog with the help of a few sources.

Human beings are curious species. We tend to want to know about anything and enjoy learning so much. If your article is about the how of doing certain stuff, then definitely put it in the article to entice people.

Start with numbers

Headlines starting with numbers are more appealing to the reader than titles starting with questions. You all must have clicked or read titles such as: “100 books to read before you die” or “5 methods of success” or similar titles. One reason is that SEO headlines leading with numbers are clearer and let the reader know what exactly they are going to find if they click the link. Hence, they receive about  327% more clicks than the question titles. You all must have clicked and or read titles such as: “100 books to read before you die” or “5 methods of success” or similar titles.

Use question words in the headline

One of the best methods for writing titles is asking a question about the written content. This question must cover the content of the entire article. To better understand this, just look at the title of our article, which begins with a question.

Evoke emotion

Use words that evoke your readers’ emotions. If you manage to steer something up in your readers, then not only they’re going to read your article, but also they will share it too. There are so many phrases you can use to get them emotionally involved with your writing.

Using words that users tend to like more can effectively increase reviews and clicks on your website.

For instance:

  • Learning
  • Free
  • Useful
  • New 
  • Simplest
  • Greatest
  • Best
  • Amazing
  • Breathtaking
  • Awesome
  • Smart, etc.

Use FOMO marketing technique

FOMO is a marketing technique where you try to send the kind of message to your target audience that will appeal to them and makes them want to latch on to whatever you’re offering before it slips through their hands. Try to sell products that entice your potential customers with titles that would make them feel they’re going to lose a good deal if they don’t act fast. Start with phrases like “limited offer”, and “don’t miss out” to catch their attention.


Headlines in SEO act as a doorway to ranking high in SERP. They help search engines like Google decide whether the title tag will answer the users’ search queries. There is no exact science when writing headlines in SEO, but if you follow the tips provided above in this article, it can help you choose the best strategy when writing your SEO headlines.