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Choosing the right SEO company for your online business can be a daunting task, especially if it’s your first time working with an SEO company. It is going to be hard to find the right company that you can trust to handle your online presence and the truth is there are many good SEO companies out there, but the challenge is finding one that is right for you. Having your website rank among the top search results in your field of work or having it lose traffic and potential customers can come down to choosing a good and bad search engine optimisation company.

You are probably already busy with running your business and taking care of all the hassle that comes with it so that will leave you little to no time for doing your own SEO, and that is why you should let a professional SEO company do that work for you. In this article, we will help you find an SEO company that matches your goals and can take your online business to the next level.

Important factors companies consider when choosing an SEO company

If you have ever wondered what factors other companies care about when choosing an SEO company, below are some of the more common ones.

Referrals and friends’ recommendations

One of the most common reasons companies choose a particular SEO agency is friends’ or colleagues’ recommendations. This is understandable since most people don’t know much about SEO so they rely on the experiences and referrals of people they know and trust.

SEO companies’ level of proficiency

The second most common reason is the company’s level of proficiency. This includes the experience of the company’s staff in SEOs, customer service and transparency with the clients. Having these attributes makes it more likely for an SEO company to get clients.

Online reviews and client references

Last but not least, online reviews and client references. An SEO company’s past experiences, performances and the way they operate can be reflected through their reviews and what their clients say about them. These can be an important deciding factor for some people

How can you choose a good SEO company?

Choosing a good SEO company can be a tough task, especially if you haven’t had the experience of working with one before so you should take your time and go about it in a logical way. You don’t want to rush this process as you may end up signing with a company that doesn’t really align with what you’re looking for and lead you to a bad experience. The main goal of hiring an SEO company is to drive traffic and boost sales from organic search, and there are some things you can do to find out which company is up to the task.

SEO company’s past performance

Initially, one of the most natural things to do when searching for an SEO company is to look at their past performances. You can look at a company’s past performances through their portfolio examples, client testimonials and case studies. With the internet nowadays it’s easy to say a lot of nice things about yourself to look more credible and experienced so make sure to look for companies that have concrete proof of their work and verifiable testimonials. This way you can go into business with your SEO company of choice with confidence that they have the ability to give you the results you’re looking for.

Talking to their past or current clients

Another really great way to get more information on an SEO company is by talking to their clients. Make sure the clients of the company you’re vetting have contact information. Contact them and ask them about their experience of working with that particular agency. Were they happy with their experience? How was their SEO process? Were they transparent with their reporting? All this information can help narrow down the list of SEO companies you could potentially work with.

Meeting the SEO company

The last thing you should do before deciding on a company is to meet them, either in person or online. Meeting with your potential SEO companies can help you determine whether they are the right choice for you. Make sure you write a complete list of your questions and don’t hold back from asking anything so you can get a clear picture of what you are going to get from that company. SEO is a long-term process so it’s important to make sure you’re going in business with the right company. Remember that a well-rounded SEO company will have nothing to hide and will be eager to alleviate any feelings of doubt that you might have.

Mistakes to avoid when choosing an SEO company

To error is human. Everyone makes mistakes, but what we can do is try to learn from them and make better choices. Below are some of the common mistakes companies make when choosing SEO companies for their online business.

Only searching through local SEO companies

If you manage to find a nearby good SEO company that can deliver what you are looking for then that’s a great bonus, but if not then it should not be your main priority. It is possible that you live in a city or area that doesn’t have many experienced SEO companies, so you will have to consider working with SEO companies that are in other cities or even other countries. You don’t want to lose to your competitors just because they are working with an SEO company that’s better than yours.

Going for the cheap SEO company

This is one of those very common mistakes that I see people make when choosing an SEO company. Price does matter and you should find a company that fits within your budget. But the problem is many people are setting unrealistic budgets such as 100$ per month for their website’s SEO. While there may be some SEO companies that promise to work with that kind of budget, they usually underdeliver and leave their clients unsatisfied. You should be able to set aside an average of 1000$ to 2000$ each month for your SEO if you want to see some actual results.

Choosing agencies that use black-hat SEO strategies

What some people may not be aware of is that SEO is a long-term process, and it takes time for your online business website to show the improvements. This may cause frustration and lead to companies working with SEO agencies that use black-hat tactics. While these tactics may give you quick results the risk that they present to your business website is not worth it, as your website could get banned by Google from ever appearing in the search results again.