You may be aware of the significance of Search Engine Optimization (SEO) on your WordPress website. However, it can be difficult to find effective SEO strategies that truly give your content a competitive advantage. Fortunately, using schema markup is a simple way to boost your search rankings. You can help search engines understand your content better by including structured data. Furthermore, it allows Google to create ‘rich snippets,’ which make your search results more useful to visitors. This post will provide an overview of schema markup. Then we’ll show you two ways to put it into action on your website and improve your SEO results. Let’s get this party started!
An overview of schema markup
Structured data, such as schema markup, assists search engines in understanding your website. When search engine bots ‘crawl’ a page, they can analyze the data to ensure that your content appears in relevant searches and contains important information.
Visitors should be able to easily understand your content if you’ve designed it well. However, search engines may have difficulty determining what is being discussed. Structured data provides context, allowing them to understand what different parts of the page mean and how they relate to one another.
Assume you’re creating a page to promote a forthcoming event. To make the purpose of the page clear, use the “Event” schema markup type. Then you can use properties like “location,” “price,” and “startDate” to tag important event details so search engines can find them (and display them in results).
You can also use the following types:
- works of art
There are numerous property options available. Some are more generic in nature, whereas others are highly specific to the type to which they belong.
How does schema markup help with SEO?
From an SEO standpoint, schema markup can be extremely beneficial. According to Searchmetrics, 36.6% of search terms yield at least one featured snippet derived from schema markup. This frequently includes featured snippets with “0-ranking” at the top of search results. Despite the prevalence of schema-marked content in high-ranking search positions, only a small percentage of registered domains use schema markup on a regular basis (estimates as low as 0.3%).
In other words, schema markup is a big opportunity to get your content to the top of the SERPs, but only a small percentage of webmasters use it. The overall SEO benefits of schema markup appear to be substantial. According to Searchmetrics’ research, webpages that use schema markup rank four pages higher on average than those that do not.
How to Include Schema Markup on a Website
There are two methods for adding schema markup to web content. If you are a web developer or have access to a developer’s skills, you may choose to manually add schema markup to web content by editing the source code of the webpage. This method provides fine control over your schema markup, but it may not be the most efficient. Google provides detailed instructions for creating schema markup for a variety of content types.
If you lack web development skills, the best option is to use a schema markup tool, which will do all of the coding for you. Google Structured Data Markup Helper, a web-based tool that can be used to generate schema markup for articles, events, movies, restaurants, book reviews, job postings, products, software applications, datasets, local businesses, question and answer pages, or TV episodes, is a good example.
Structured Data Markup Helper is easy to use. Here’s where to begin:
- Navigate to the Structured Data Markup Helper page.
- Check that the ‘Website’ tab is selected.
- Choose the appropriate data type, such as ‘Article,’ ‘Product,’ or ‘Local businesses’;
- Enter the URL of your webpage and press the ‘Start tagging’ button.
- Your webpage should now be rendered on-screen, along with an empty specification of data items relating to your selected data type.
- Select ‘Add missing tags’ from the drop-down menu. You can now go through your webpage content, selecting content elements and assigning tags to them.
When you’re done tagging, the tool will generate updated HTML for your webpage, combining the existing HTML and the new schema markup.
Finally, add the new HTML to your webpage to update it. You may be able to do this yourself using an HTML editor in your CMS, or you may need to submit a ticket to your development team.
Using a plugin, you can automate the creation of schema markup
Installing a schema markup plug-in on your content management system will make adding schema markup to a webpage easier (CMS). This will provide you with an easy way to add schema to your content while you draft and upload it in the backend of your website. The plugins available to you will differ depending on the CMS you use. Schema by Hesham is the best schema markup plugin for WordPress, according to user ratings. The plugin inserts JSON-LD structured data into your WordPress content, which is more efficient than using Google’s Structured Data Markup Helper. More WordPress schema markup plugins are available here.
Most popular content management systems (CMS) include a schema markup plugin. For example, if you use Craft CMS, Schema by Rias is a good option. To find some options, search for [your CMS] +’schema markup plugin.’
Use a schema markup tester to double-check your work.
It is a good idea to run your schema markup through a schema markup tester before deploying it. The Google Structured Data Testing Tool is our preferred option. This tool is not only free and simple to use; it is also clearly designed with the most important search engine (for most businesses) in mind. This tool is simple to use for both checking pending webpage code with newly added schema markup and testing published webpages with structured data. When you arrive at Google Structured Data Tool, select ‘Fetch URL’ or ‘Code snippet,’ as appropriate.
It is critical that your website’s search results are as interesting and detailed as possible. Viewers are more likely to click on them and read your content this way. You can easily improve SEO and drive more organic traffic to your site by implementing schema markup.