After launching a website, you must do all you can to take that website to the first page of Google. Otherwise, all your efforts will go waste. There are a bunch of techniques that you can apply to take your website to the first page of Google, and link building is one of the strongest ones. Search engines rank websites according to their authority. The more authority a website holds, the higher its rank. So, how can a website get more authority? Through link building. When many high-authority websites link to a given website, that website will receive more credibility from search engines, hence obtaining more authority. If you search for something on the net, Google will show you some pages highly related to what you are looking for. More often than not, the page which appears on the top has more authority than the other pages.
Is it wise to outsource your link-building service?
What do you do when you have to pull out one of your teeth? Sooner or later, you’ll go to the dentist. It is your tooth, you know it must be pulled out, and yet you go to someone else. Why? Because that person knows how to do it better. The same story applies to link building. No matter how much you appreciate the value of link building, you cannot do it yourself the proper way. There are so many websites out there that you can go for, but not all are good for you. Only an experienced link builder, specifically an SEO expert, can decide which websites are more suitable for your purpose.
Apart from this, you must know that link-building needs time to take effect. It’s not something you can do once and for all. Looking for the most suitable websites and negotiating with admins to get a link requires patience, diligence, and precision. More importantly, outsourcing your link-building service will cost you less, as good link builders can get you better links at lower prices. In fact, outsourcing link-building services is so cost-efficient that many SEO companies do it as well. Such companies are responsible for too many links to handle singlehandedly. Therefore, they give some of their links to other link builders and willingly pay for them.
How to outsource your link-building service?
The moment you decide to outsource your link-building service is the moment you are surrounded by the best link-builders in the world! Anyone who’s been in the business for even a short while claims to be shockingly good at link-building. But it won’t take you long to realise that the majority of link builders around you are link builders in name only. There are a number of factors you must consider when outsourcing your link-building service. Below are the six essential steps that you should take to find the best link builders around you.
Do a thorough research
You should look in the right place to find the best link builders. Link building is tightly bonded with the Internet, so you must search the net for link builders around you. Just go online and type in a phrase such as “link building Sydney, or link building services Australia .”You will find many individuals/companies that offer link-building services. Then, it’s time to list the ones that best suit your purpose. To do so, you need to take the second step below.
Find out how experienced the link builders are
Experience has a say in any business, and link building is no exception. Ideally, the more websites your link builder can get backlinks from, the better. The more experienced a link builder, the more websites he probably has. So, keep in mind to priorities link builders with more than five years of experience over the less experienced ones. Now, your list must have shrunk a bit. But how do you select from among the remaining ones? It’s now time to consider your costs.
Consider the costs
When it comes to link building, there is a wide range of prices that you can go for. While you may not be tempted to go for the lowest prices, you should also be careful about the highest ones. Cheap link-building services will only waste your time, while highly expensive ones take away all your money. Keeping the balance here is the right way to go. Among the link builders you have in your list, rule out the lowest as well as the highest prices and keep the rest. Then, follow the next step.
Learn how to evaluate a website
No matter what your business is, you can learn quite a lot about website quality in a short time. A few metrics help you distinguish a high-authority website from a weak one. Among such metrics are Referring domains (RD), Search Traffic (ST), Domain Authority (DA), and Domain Rating (DR). You can learn quite a lot about these metrics by searching them on Google. A better option you have is to seek help from Ahrefs, which tells you much more than you need. After making sure that you’ve got a basic idea of what those metrics show, you can safely move on to the next step
Check your link builder’s previous backlinks
At this stage, you should bring your list over and contact the people/companies that offer link-building services. After making it clear to them that you are looking for link builders, politely ask them if they are willing to show you their past records. Those who are not should be removed from your list. As for those who show you their records, check some of the links they have built in the past. See if the websites they work with have good metrics. It might sound like a time-consuming task, but it’s not.
Apart from checking those metrics, check if there are broken links as well. Another thing you should consider here is how active those link builders are on social media platforms such as Twitter, LinkedIn, Pinterest, Instagram, etc. Some link builders distribute their live links on such platforms, while others don’t. As a rule of thumb, you should go for link builders who work with high-authority websites and share their links on social media. By now, there are probably a few link builders on your list, and there is only one more step to take to find your best suit.
Test the candidates
To decide which link builder in your list is better, you need to test them. Let’s say you are left with 5 or 6 choices, and they all sound so perfect. You can ask them to get 10-20 backlinks for you to see which websites they go for and with what quality they do the job. In doing so, you’ll be able to find the best and most trustworthy link builders to help you with your links.
Outsourcing your link-building services has the benefit of saving a lot of money and time. Yet, there are certain steps you should take in order to find the right link builders. In This article, we explained how you could find trustworthy link builders through six simple steps. If you are considering outsourcing your link-building services or want more tips in this regard, reach out to us and tell us about your issue. Our experts at Team-X will be more than happy to help.