Now that you know what SEO is, it is time to get to know the aspects of website optimisation, especially on-page SEO.
These days, with the development of the internet, online marketing is the best way to advertise your brand.
Digital marketing makes people’s life easier because online marketing provides customers with the ability to see all kinds of products that they want and gives them the ability to compare the prices.
Every day, millions of people use the internet. So, the number of visits to the site will be beneficial to webmasters, but it will be effective when these visits have potential.
Digital marketing makes it possible for companies and organisations to expose their services and products to potential customers through high-traffic websites or being ranked higher in search engines; All these actions are related to SEO.
SEO, or Search Engine Optimisation, is utilized in order to increase the quantity and quality of traffic and users visit your site by organic search.
This optimisation has different aspects, the three general parts are:
- On-Page SEO
- Off-Page SEO
- Technical SEO
In this article, we will discuss On-Page SEO.
The importance of SEO is how you can increase your site’s traffic, efficiency, sales, and ultimately, your revenue and profit.
what is on page-SEO?
On-page SEO, also known as “on-site SEO”, is a set of actions that optimise web pages and content to be ranked higher and increase site traffic, potentially by organic traffic.
The reason it is called on-site is that optimisation is implemented in the content and HTML code of your website. In other words, these changes occur only on your website and are visible to readers, and the results are controllable.
On the other hand, there is off-site SEO, which includes links outside of your site (backlinks) that direct the users to your site. We will discuss this in another article.
The way that search engines view the website is different from the way users do. Search engines can only read the source code of the page. If you right-click on any webpage or press ctrl+U, you will probably have the option to view the code of that page.
This is the search engine view.
Search engines use tags (like title tags) to understand the subject of the content or website.
They use some techniques to evaluate the relevance of content and the user’s question to rank the website on the search engine result page (SERP).
As mentioned before, the main purpose of On-Page SEO is to help and facilitate the work of users and search engines.
Why on-page SEO is important?
Nowadays, Google is much smarter than before. In the past, webmasters used keywords, excessive tags, and backlinks (usually spam) to rank high in the Search Engine Result Page (SERP). Now that the search algorithm is updated, google can understand any illegal actions. So, webmasters should focus on white hat tactics to increase the site’s traffic.
Today, all actions can affect website ranking. On-page SEO, helps your site to perform better on the internet.
The most important actions in the field of on-page SEO are:
- Title tag
- Heading tag
- Meta descriptions
- Meta tag
- Tags heading
- URL optimisation
- Content Authorities
- Content Audit
- Page Speed
- Content Audit
- Image optimisation
We will discuss them in separate articles.
If you want to expand your business, optimising your website is necessary (especially all the on-page SEO factors). Here at Team-X, we help you improve your website’s traffic to appear more frequently on the search engine result pages so that potential users can see your products and services.