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As long as your business isn’t solely focused on generating impulsive purchases, your content strategy should always evolve around the pain points and needs of your customers. To rank for specific phrases people are searching for, you can make use of free keyword research tools to discover the top keywords, trends, search volumes, and competition levels. As an added benefit, optimizing your content with the right keywords has the benefit of boosting your rankings on search engine results. As a result, it will get you more visitors and make it easier to expand your business online. There are many free keyword research tools available online, such as SEO keywords, PPC keywords, long-tailed keywords, etc. In this article, we are going to introduce the ten best free keyword research tools in 2023.

1. AnswerThepublic

One of the most powerful free keyword research tools in 2023. By using AnswerThepublic, you can find popular questions related to your search terms and build your content around them. The keyword suggestions you get from “preposition” and “comparison” keywords are also very useful. When you use these features, an interactive graphic displays the public’s questions regarding your search terms in the form of a downloadable graphic. There is currently a free version of this tool that allows for three keyword research per day.

2. Keywords Everywhere

This is an excellent add-on for your browser that lets you analyze keywords while you surf the net. Search for keywords online and identify the search volume of each auto-suggested term as you browse. An embedded keyword list box that appears on the right side of the browser allows for filling out your keyword list quickly. For those interested in monthly search volume, competition CPC, and numbers, Keywords Everywhere offers a paid version starting at $10.

3. Ahrefs keyword generator

From Ahrefs’ database of over 8 billion keywords across 170 countries, Ahrefs Keyword Generator generates the top 100 keyword ideas. You will find the volume of searches for each term, related questions, keyword difficulty, and the last update of the result. You can use this tool if you want to generate long-tail keywords or target certain less competitive phrases. It allows you to narrow your search within particular search engines and locations. You can perform unlimited searches without creating an account on its free version, but your results cannot be downloaded.

4. Keyword surfer

Keyword surfer is an excellent free keyword search tool that you can add to your Google chrome. After installing it, whenever you search for a keyword, Keyword Surfer quickly displays keyword research results on the right side of SERPs. You can get absolutely useful information from Keyword surfer. Among the most useful information are keyword ideas, SERPs that mainly rank for your search term, search volume, and traffic volume to the first ten pages.

5. SEMrush keyword magic tool

SEMrush provides you With more than 120 geographical databases and access to over 20 billion keywords. In addition to organizing and sorting keywords, SEMrush allows you to apply certain filters so that you can expand or narrow down your research. If you want to use SEMrush, simply register for a free account and enjoy your access to reports like monthly search volume, keyword difficulty, and competition density. All SEMrush tools can be used ten times a day in the free version.

6. Moz Keyword explorer

An outstandingly important feature of Moz Keyword Explorer is its ability to view average monthly searches, organic difficulty, and click-through rate, as well as a priority score for every single search query. It also offers SERP analysis for your target keyword that pulls the rankings of 10 specific pages. Moz also provides the user with key information, such as SERP analysis that pulls ten specific pages’ ranking for your target keyword. It lets you view each page’s URL, domain authority and page authority, title, and the number of backlinks to the page and the root domain. You can download the keyword research results into a spreadsheet if you use the free version, which allows you to make ten queries each month.

7. QuestionDb

One of the best free keyword research tools that help you generate excellent, innovative blog topic ideas. Using Q&A websites like Quora and Reddit, it collects the most common questions related to your search terms. Moreover, you can review how questions and answers are framed, as well as the source links for each question. There is a limit of 50 results per search term in the free version.

8. Keyword sheeter

Google’s autocomplete keyword tool, Keyword Sheeter, helps you find keywords fast and for free. In a matter of seconds, you can identify ideas and keywords for blog topics with real-time data and around 1,000 ideas. A keyword list generated by the free version can be exported. Paid versions provide reliable data on search volumes and how competitive each keyword is.

9. Google search console

By providing average Google positions, the number of clicks, CTRs, and impressions, Google Search Console helps you analyze your SEO keywords in the best way possible. In addition to optimizing existing SEO content, using this information can lead to finding new content ideas that boost your search engine ranking and drive more traffic to your website. Google Search Console is free to use only for those who have a website.

10. Soovle

With Soovle, you can search the most common keywords across a bunch of well-known websites, such as Wikipedia, Amazon, YouTube, and eBay. Using your search terms, Soovle automatically generates words and phrases that will help you expand your ideas and come up with the best topics. However, you need to know that there is no search volume or keyword difficulty metric provided by Soovle, and it’s more of an idea generator than a search engine.


That’s it. You now know the ten best free keyword research tools in 2023. Please remember that it’s better to use several keyword research tools to come up with the best competitive topic ideas. This way, you won’t risk losing your audience by providing them with unappealing content.