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SEO for home improvement companies should be approached in the same manner as any other SEO project. However, there are some subtle differences, mostly related to content and targeting local search keywords. Essentially, your goal should be to catch your prospects while they are searching for a service provider online. To do so, you’ll need to rank high for relevant keywords. Following good SEO practices can help you achieve a high Pagerank, which should ensure that your website maintains good search engine rankings now and in the future.

SEO intricacies secret for local businesses

Small business owners should focus on getting leads in their local area when doing SEO for home improvement companies, which is why their keyword selection should reflect this. Search terms like “home improvement Sydney” or “Perth Contractors” will help you more than broad terms like “home improvement.” Not only will it be easier to rank because fewer people will be competing for them, but you will also receive far more targeted prospects than you would otherwise.

Home improvement and local directories

Free business directories and social media platforms such as Facebook, LinkedIn, Google My Business, Yelp, Yahoo, Bing, Angie’s List, and others can help you get more exposure for your website. Adding or claiming your business in these online directories is free and will provide you with excellent visibility as well as some backlinks. However, claiming or creating them once and never returning is insufficient. Each month, update your listings with a photo, special offer, or announcement, and promote your business by asking customers for reviews. If you are too busy, it is worthwhile to hire a good Local SEO company to actively update your listings. If your competitors do this, their listings will always rank higher than yours.

SEO for local businesses

Don’t overlook local “pay per lead” home improvement websites like HomeAdvisor and Houzz, which can be costly but provide a good source of leads. These sites can charge a monthly fee as well as a fee for each lead, which can quickly add up. Also, keep in mind that these websites share leads with multiple contractors, so you’ll have your hands full when you go around giving estimates.

The Schema.org markup can assist search engines in communicating your location as well as other details, such as reviews. The schema may appear to be just technical jargon, but search engines use it to rank pages, so you should understand what it is. In a nutshell, webmasters embed structured data on your web pages, which improves both your ranking and click-through rates by allowing you to show things like ratings in search results.

Why should home improvement businesses invest in SEO services?

Qualified leads: While increasing your customer base should be your top priority, not all of them will be of much use to you. It’s fantastic if someone contacts you about your home improvement services and requests a quote. However, if that person lives on the other side of the country and you do not have any business partners there to assist you in providing your service, that customer is not worth much.

Higher ROI: Advertising can be far more expensive than producing quality content. Furthermore, how many times has advertising been shared? Alternatively, a well-written story or informative article can be shared with thousands, if not millions, of people in a short period of time. Investing in SEO services will produce the best results. Simply put, creating and optimizing content will keep your website at the top of search engine rankings for years to come, bringing you traffic and sales.

Quality content marketing

You will not only please the search engines but also attract more visitors to your website if you consistently publish quality content online. Create content that focuses on assisting customers on their journey.

SEO for home improvement companies may include the following content:

  • How do I find and hire a home improvement contractor?
  • What is the significance of hiring a licensed professional, and what are the costs of hiring someone without a license?
  • Working with a contractor: what to do and what not to do.
  • Ten things every homeowner should know before starting a renovation project
  • How much does a new kitchen cost?
  • How much does it cost to repair a roof?
  • Top DIY Errors Made by Homeowners

The possibilities for useful content are nearly limitless, so be prepared to invest in a writing team. If you concentrate on your customer and their journey, your company’s return on investment will be enormous.

Print news, online social media, and email marketing

Don’t just put it on your website; send it to your friends and client list, share it on social media, and send a press release to local newspapers. The greater the impact and higher the return on your investment, the more places you can distribute your content.

Conversion rate optimization

Ask for the business with a call to action at each stage of the customer’s journey on your website. Consider all of the time and money you put into creating your website and providing free advice to visitors. You will receive a lot of traffic if your site provides people with quality content and useful information. However, if you never ask for the sale, you will never receive it! Many of these visitors will become customers if your site is properly optimized for conversion. If you don’t correctly implement the call to action button, your visitors will read your useful advice, move on to the next website, or call your competition.

Plagiarism and duplicate content

You must also ensure that all of the content you publish is unique. If your site contains a large amount of duplicate content, it will receive a low-quality score and may be filtered out of search results. Although Google does not automatically remove your website when it detects duplicate content, it may be removed from Google’s index. According to Google, “duplicate content on a site is not grounds for action on that site unless the duplicate content appears to be deceptive and manipulates search engine results.” Otherwise, if your content is similar to that of other websites, Google will ignore it. Many online checkers will allow you to determine whether your website contains duplicate content (some of them are even free). Duplichecker and Copyscape are two good examples.

On-page optimization

You might want to look for someone with experience in SEO for home improvement companies. Technical details, such as meta tags for communicating with search engines, may be difficult to understand. You will need assistance to ensure that your articles contain relevant keywords, that images have appropriate alt tags, and that your meta titles and descriptions are not too long.

Site speed

If your site loads quickly, it will benefit your SEO significantly. To make matters even more pressing, remember that 40% of visitors will abandon your website if it does not load within the first three seconds. So, how can you accurately measure your website’s loading time? Pingdom is a fantastic tool for this. How can you make your site load faster? A reputable web host is a good place to start. Then, of course, you must optimize the code of your website, removing all unnecessary elements.

White hat linkbuilding

Paying for backlinks for your website may appear to be a good idea until Google discovers it and penalizes your site. Google’s webmaster guidelines prohibit the purchase of backlinks. Instead, spend your money on high-quality content and ethical SEO practices. In other words, your website content should be useful and encourage others to naturally link to it.

Invest in a good design

A good design will make your site appear professional, which is what will make or break you in terms of sales. As a result, investing in a good design is a wise decision. Otherwise, you risk losing potential customers before you’ve even had a chance to present your services. Furthermore, some SEO experts believe that having a unique design will help your website rank higher.

Organic SEO VS local SEO for home improvement companies

You can probably guess the difference if you paid attention to what we talked about earlier. To put it simply, organic SEO is when you target keywords that have nothing to do with a specific location. In contrast, local SEO is when your keywords, you guessed it, reference a specific location.

If you own a small local business, your primary focus should be on local SEO for home improvement companies because you most likely provide services on a local level. However, investing in organic SEO will benefit you by providing much-needed branding and exposure.

Consistency and persistence

Finally, effective SEO for home improvement companies takes time. It’s more of a marathon than a sprint, so set your expectations accordingly, and don’t get too impatient. However, your efforts will be rewarded if you understand what it takes and you are willing to collaborate with a reputable provider. Better search engine rankings, more traffic, and, as a result, more sales are what every business owner desires.


To summarize, choose a strategy and stick to it. Determine where you should spend more time (for example, social media if you don’t already have a presence there). Maintain consistency in your approach. Dedicate 30 minutes per day to it, or hire a professional with SEO experience for home improvement. Your efforts will be rewarded, and your success will begin to snowball.