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Search Engine Optimisation (SEO) is the practice of getting web pages to rank higher in search engine results. It is the way for webmasters and digital marketers to show their services, and products online. And as you know, the most important goal of websites is to attract visitors, and SEO helps them to improve website function and traffic. In this article we cover the topics below:

  • Definition of SEO
  • The way SEO works
  • The importance of SEO
  • The History of SEO
  • The goal of SEO

What is SEO?

SEO stands for Search Engine Optimisation. It refers to the practice of increasing the quality and quantity of website traffic. SEO aims to increase the visibility of your website for relevant searches through unpaid traffic (also known as organic traffic) in search engine results. To understand the concept of SEO, let’s take a look at some parts of it:

Organic Traffic

As we said, effective SEO provides us with organic traffic. It happens when a user sees your page or website after searching for something on a search engine and clicks on your page.

Quality of Traffic

You can attract all the users to your site, but if the only reason for them to visit your site is that Google has introduced you as a store who sells Apple computers while you are a farmer who sells apples, you will lose them and they will exit your website immediately. Sometimes users’ questions are different from search engine results. In this case, the number of visits to your site doesn’t have quality. It can get quality when it meets users’ needs.

How does SEO work?

Users type (or speak) a question into search engine box and search engines will give them a long list of links to webpages that could potentially answer their question. But, have you ever thought about how search engines work? Google has some crawlers that they go through websites and gather information. The crawlers bring all those data to search engine to build an index.

Why is SEO important?

During this digital era, SEO has been considered a vital tool for online businesses because it provides businesses with the visibility they need to attract clients . Millions of people search the internet every day. So, if you, as a webmaster, know how to fully optimise your website, you will have the chance to attract visitors. All webmasters or business owners need to know how to increase the site traffic to bring in sales. The number of visits to the site can be beneficial for you, but it is effective when the visits are targeted.

If you are a seller of electric motors, you would prefer to consider a billboard on the freeway to promote your product so that anyone in the car can see it, or create a site so when the phrase “electric motor” is typed in the search engine your site appears. You will probably choose the second option because you are sure that the user is eager and needs to receive your services.

The History of SEO

Internet consists of countless efforts and ideas. From the mid-1990s, webmasters and content providers began optimising websites to find the page that users want easier and more precise. Search engine optimisation allows business owners to be on the first page of SERP. There are some things you can do to increase your chances of getting higher rankings in the search engine and promoting your products, which is in the field of SEO. The history of SEO says that it was not the way it is today, it has changed over time.

SEO Goals

In general, we can summarise SEO goals below:

  • branding
  • increasing organic traffic
  • increasing product sales
  • reputation management
  • customer service
  • long-lasting advertisement

SEO is not a simple and easy process. Because it requires a lot of knowledge about what users are looking for, the keywords, and more importantly, requires patience. Search engines are unpredictable because of the consecutive change of their ranking algorithms; Therefore, it is the duty of SEO experts to keep their information up to date.