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Title tag is an HTML element that shows the title of a web page for search engines.

With the efficiency of search engines, the little details in your site’s pages can have a big impact on ranking, site traffic, and your business. Title tag might seem insignificant, but it has a notable impact on on-page SEO strategies and site’s terrific.

 The way that an exciting title on a book could attract a reader, is the same way your title tag could for your website pages in the virtual world.

Title tag is the first step in encouraging users to click on your website and view it in search engine results.

Title tag

On search engine results pages (SERPs) tag title appeared as the clickable headline that tells the search engine the subject of the web page. The web page title tag is meant to be an accurate and concise description of a page’s content.

The title tag is a substance of HTML and is placed on the top of each web page and shows the title of each page; title tag is displayed in SERP (search results page) and shows a summary of your website’s content which the user can enter your website by clicking on.

code sample

 (the way that search engine see the title of your site)

<head><title>Example Title</title></head>

does a title tag have importance?

As mentioned before, a title tag is one of the main factors in helping search engines know the essence and category function of your website and is the first attempt to influence people to read and review your site.

These type of the tags are used in three different places:

1.search engine result

2.web browsers

3.social media

Search engine result

It determines the displayed title in search engine results and is the reviewer’s first interaction with your website. Even if your site has a good rank and placement in search engine results, a good title can have a positive and or even a negative influence on determining your traffic.

Web browsers

it is also visible on top of the user’s web browser. And it’s as an ID for people who open many tabs, so they can find your website easier.

we can assured that users won’t lose the chance to review your website By using important keywords in the title tag.

Display in social media

Basically, social media uses title tags to explain and share the content of your website. 

What are the Differences between title tags and Heading tags?

you might be confused to elaborate title tags and heading tags If you are not familiar with HTML.

As we mentioned above, the page title is an element of HTML.

It appears in the search engine result page and browsers tab. This element shows the title of a web page for search engines.

Heading tag is the main heading of your content and its place above your content body

How to write an effective title tag?

  • Pay attention to title length 

If your titles are too long google may cut them and add “…” at the end of it

  • Avoid using overdo the keyword

You might be getting in trouble if you start stuffing your title full of keywords because it might be creating a bad user experience

  • For every page choose a unique title

The unique title helps the search engine to find out that your content is valuable and click to your website drive higher.

  • Use an important keyword at first of your title

According to the user experience research people are only scan the first two word of you headline

  • Adding your brand name in your title
  • Choosing an attractive title to improve traffic (attract customer)